在旅游服务中礼仪文化占据着重要的地位,旅游服务中的礼仪文化具有一致性、有效性及主动性等原则,同时,礼仪文化的重要性值得深度分析,通过对促进旅游国家形象宣传、带给游客美的享受、协助解决纠纷、加强文化传播等重要功能的分析来体现礼仪文化在旅游服务中的重要性,有一定的实际意义。 At the same time, the importance of etiquette culture is worthy of in-depth analysis. Through the promotion of tourism image of the country, the etiquette culture in tourism service has the characteristics of consistency, effectiveness and initiative. At the same time, It gives some practical significance to the tourists to enjoy the beauty, to help resolve disputes and to strengthen the analysis of important functions such as cultural transmission to reflect the importance of ceremonial culture in tourism services.