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本文以太仓旅游局运用新媒体“太仓假日”微信平台进行营销为案例,通过实际操作方式探寻微信平台营销的整个实施过程,提出了旅游目的地营销新策略。
In this paper, Taicang Tourism Bureau to use the new media “Taicang Holiday ” WeChat platform for marketing as an example, through the actual operation of the WeChat platform to explore the marketing of the entire implementation process, put forward a new strategy for tourism destination marketing.