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体育活动作为人类文明的社会化产物,对增进人与人之间沟通与协助、国际间交往与合作、拉动经济的增长、倡导健康文明的生活方式都有着十分重要的促进作用。传媒是体育发展、演变、流传和推广的催化剂,而从事体育宣传的“传媒人”的素养决定着体育传播的力度、广度和深度。因此,全面提高体育“传媒人”的基本素养,对广泛传播体育精神和体育文化在振兴民族产业、凝聚民族精神和促进国际交流中的作用都发挥着积极重要的影响。
As a socialized product of human civilization, sports activities play an important role in promoting communication and assistance among people, international exchanges and cooperation, stimulating economic growth and advocating a healthy and civilized life style. The media is the catalyst for the development, evolution, spread and promotion of sports. The quality of “media people” engaged in sports promotion determines the strength, breadth and depth of sports communication. Therefore, improving the basic qualities of sports “media people ” has a positive and important impact on the widespread dissemination of sportsmanship and sports culture in rejuvenating national industries, pooling national spirit and promoting international exchanges.