企业履行社会责任是否会削弱企业在市场中的竞争力一直是一个被广泛讨论的话题。近年来,企业声誉资本理论的兴起为这个问题的讨论带来了一个新的视点。企业履行合伦理经营、环境、公益慈善和经济责任等企业社会责任可以有效提高企业的知名度和美誉度,从而促进企业声誉资本的形成。 It is always a widely discussed topic whether corporate social responsibility will undermine the competitiveness of enterprises in the market. In recent years, the rise of corporate reputation capital theory has brought a new perspective on the discussion of this issue. Corporate social responsibility such as ethical management, environment, public charity and economic responsibility can effectively enhance the reputation and reputation of enterprises and promote the formation of corporate reputation capital.