丁俊杰(中国传媒大学副校长、博士生导师):《实力主张》不仅仅是一本本土化的国际标准媒介操作指南。全球先进的传播理念,融入中国本土实践的磨砺,对于中国广告传播领域的研究者或从业者,更是一册难得的实证分析文本;同时,缩短了初学者对专业知识从浅到精的直线距离,旁证了中国 Ding Junjie (vice president of Communication University of China, doctoral supervisor): “Power proposition” is not just a local guide to international standard media operations. It is a rare text for empirical analysis of researchers and practitioners in the field of advertising in China. At the same time, it has shortened the straight line of beginner’s expertise from light to fine Distance, evidence of China