本文主要从牛皮手工饰品的产品、经营理念和品牌文化及其专卖店的布置来论述手工牛皮服饰品品牌的整体风格特点,指出当今牛皮手工服饰几个比较有代表性的品牌不仅仅是在销售精致、耐用、富有个性的产品,更多地是在推广一种生活理念。而这正是它们在后工业时代的今天受到越来越多人喜爱的原因所在。 This article mainly discusses the overall style characteristics of handmade leather goods from the perspective of the products, business philosophy and brand culture of the leather handmade jewelry and the layout of its specialty stores. It points out that the more representative brands of handmade leather goods today are not only the sales Delicate, durable, personalized products, more is to promote a philosophy of life. And that is why they are loved more and more by the post-industrial era today.