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研究了顾客满意与市场营销策略的关系、满意值测量函数和阈值的估计 .依照离散统计的原理 ,建立了随机化的顾客满意值与阈值的不等式度量关系 ,通过基数指标测定方式明确了顾客满意测量函数 ,然后采用 Gibbs抽样的蒙特卡洛方法 ,估计了阈值及函数系数 .不同于其他分别估计阈值或顾客满意测量函数的方法 ,该模型是对阈值和顾客满意测量函数进行有机地相关混合估计 ,并采用一个实际例子进行了验证
This paper studies the relationship between customer satisfaction and marketing strategy, the measurement of satisfaction value and the threshold estimation.According to the principle of discrete statistics, a set of inequality measurement between customer satisfaction and threshold is established, and the customer satisfaction And then using Gibbs sampling Monte Carlo method to estimate the threshold and the function coefficient.Compared with other methods of estimating the threshold or customer satisfaction measurement function, the model is to organically and correlatedly estimate the threshold and the customer satisfaction measurement function , And verified with a practical example