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营销管理水平的高低直接关系到电力企业的效益,加强协同监督势必促进营销管理水平的整体提升。一、电力企业营销管理概述电力营销管理主要指:售电市场的开拓、市场指标的分析和预测;电力供需情况分析、有序用电和需求侧管理;电价执行和抄表、核算、收费管理;各项经营指标的统计分析活动;业扩报装和优质服务管理工作;营销专业新能源和新技术的推广应用工作;电能量采集和负荷控制系统管理工作;用于贸易结算和经济考核的电能计量装置配置和管理工作;营销信息自动化的规划、实施、推广、应用工作;线损率统计分析和降损项目的实施管理工作;营销稽查和用电检查工作;以及重大用户投诉举报案件的调查处理;电力营销方面重大问题的协调和处理。
The level of marketing management is directly related to the efficiency of power enterprises. Strengthening coordination and supervision will surely promote the overall promotion of marketing management. First, an overview of marketing management of power companies Power marketing management mainly refers to: sales of electricity market development, market indicators analysis and forecasting; electricity supply and demand situation analysis, orderly electricity and demand side management; electricity price implementation and meter reading, accounting, charge management ; Statistical analysis of various business indicators; business expansion and installation of quality services management; marketing of new energy and new technologies to promote the use of work; electrical energy collection and load control system management; for trade settlement and economic assessment of the Configuration and management of energy metering devices; planning, implementation, promotion and application of marketing information automation; statistical analysis of line loss rates and implementation and management of loss reduction projects; marketing inspection and inspection of electricity consumption; and reporting of major user complaints Investigation and handling; coordination and handling of major issues in power marketing.