人们普遍认为,电子商务将成为下世纪新型的经营模式,也是市场竞争中新的角逐场所。企业是否介入电子商务,不仅仅是影响企业自身竞争力的问题,更是一个生死抉择的问题。 一、电子商务与网络营销 1.电子商务(EC)的概念。电子商务是基于因特网的商务 It is generally believed that e-commerce will become a new business model of the next century and a new competitive place in market competition. Whether enterprises are involved in e-commerce is not only an issue that affects their own competitiveness, but also a matter of life and death. First, e-commerce and network marketing 1. E-commerce (EC) concept. E-commerce is Internet-based commerce