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申奥成功之后,中国掀起了全民健身的热潮。各种体育报纸和杂志如雨后春笋般出现,体育传媒市场的竞争日益加剧。,《体育画报》中文版自2006年诞生到现在已经走过三个春秋。三年间,《体育画报》不仅在竞争激烈的中国体育传媒界站稳了脚跟,还一跃成为当今中国最具影响力的体育杂志,这是与其成功的经营策略分不开的。本文试图以经营策略为视角,分析《体育画报》中文版的竞争力来源。
After the successful bid for the Olympic Games, China has set off a craze for nationwide fitness. Various sports newspapers and magazines have mushroomed and the competition in the sports media market has been aggravating day by day. , “Sports Illustrated” Chinese version since its birth in 2006 has now passed three Spring and Autumn. In three years, Sports Illustrated not only gained a firm foothold in the competitive Chinese sports media, but also became the most influential sports magazine in China today, which is inseparable from its successful business strategy. This article tries to analyze the source of competitiveness of Sports Illustrated Chinese version from the perspective of business strategy.