POP广告形式是以手绘效果为主的一种亲民的艺术行为。是一种逐渐被众多商场、超市以及购物场所所应用的广告形式。POP广告是继电视、广播、报纸、杂志等广告媒体之后应运而生的一种新型广告形式。很多人已把POP广告称之为“第五大广告媒体”。POP设计也存在着很强的地域性,并且许多国家的设计人都将这个地域性问题当成一个非常重要的课题来解释。它是保持一个民族鲜明设计文化个性,增强POP广告对消费者文化亲和力,提高设计水准的重要因素。POP广告的策划即根据品牌的营销策略,以及商圈、产品、受众、竞争对手的状况,遵循系统化、创新化、效益化的原则,与产品定位、商圈环境定位、营销策划以及商圈、产品、受众、竞争对手的状况,遵循系统化、创新化、效益化的原则,与产品定位、商圈环境定位、营销策划方案一致,不断调整变化,为产品品牌提供科学、规范、合理的POP广告推广方案,获得可观的经济利益和社会效益的同时确保企业品牌的长足发展。 POP advertising form is based on hand-painted effect of a kind of people-oriented artistic behavior. Is a form of advertising that is gradually being applied by many shopping malls, supermarkets and shopping places. POP advertising is a new type of advertising that came into being after the advertising media such as television, radio, newspapers and magazines. Many people have put POP ads as “the fifth largest advertising media.” There is also a strong geographical presence of POP design, and designers in many countries interpret this regional issue as a very important topic. It is an important factor in maintaining the distinctive design culture of a nation, enhancing the affinity of POP advertising for consumers and improving the design standards. POP advertising planning that is based on brand marketing strategy, as well as the business district, products, the audience, the status of competitors, follow the principles of systematic, innovative and cost-effective, and product positioning, business district environmental positioning, marketing planning and business district , Products, audiences and competitors, following the principle of systematization, innovation and profitability, in line with the product positioning, business district environmental positioning and marketing planning programs, constantly adjusting and changing to provide a scientific, standardized and reasonable product brand POP advertising programs, access to considerable economic and social benefits while ensuring the rapid development of corporate brands.