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新媒体的快速普及与发展给以中短波信号发射为主的对台广播信息传播带来巨大的挑战,同时也提供极为难得的发展机遇。面对当前广播媒体数字化、网络化应用技术的变革,对台广播在技术更新、内容采集、新闻观念等方面也必须引起足够的重视,一方面对台广播应坚持并发展自身优势,依靠娱乐、新闻、渠道三大核心竞争力,实现良好的传播效果;另一方面,对台广播要积极采纳新媒体技术,依靠网络,拥抱数字化广播系统,打破“硬件”技术的限制,为台湾民众提供更加多样化的信息内容和广播收听方式。
The rapid popularization and development of new media have brought enormous challenges to the broadcasting information broadcasting to Taiwan, which are mainly transmitted in the medium and shortwave signals, and also provided an extremely rare opportunity for development. The face of the current digital broadcasting media, network technology changes, radio broadcasting in the technical updates, content acquisition, news concepts must also be given enough attention, on the one hand radio and television should adhere to and develop their own advantages, rely on entertainment, News and channels. On the other hand, broadcasting to Taiwan must actively adopt new media technologies, rely on the Internet and embrace the digital broadcasting system to break the limitation of the “hardware” technology and provide the Taiwan people Provide more diversified information content and radio listening methods.