读过太多关于品牌的文章,也跟很多同行探讨过关于品牌建设的问题,作为一个致力于推动兽药行业品牌建设进程的策划公司,明时策划也在积极的为各企业在树立品牌上做着努力,然而有一天,一个朋友问到我一个很简单的问题,让我用一句话概括品牌的作用,我却突然语塞,我们看惯了太多关于品牌的长篇大论,诸多企业家、专家学者的不同观点,那么我们每天都在津津乐道的品牌对于行业企业究竟能做什么? Read too many articles on the brand, but also with many colleagues discussed the issue of brand building, as a commitment to promote veterinary drug industry brand building process planning company, planning is also actively involved in the establishment of the brand in the business to do But one day, a friend asked me a very simple question, let me sum up the role of the brand in one sentence, I suddenly speechless, we used to seeing too much about the brand’s long story, many entrepreneurs, experts and scholars The different point of view, then every day we talked about the brand what the industry business can do?