改变经济发展方式有两条出路:科技创新和品牌经营。我认为,当前迫在眉睫需要广告学术界深入研究的,是有中国特色的成功品牌的构建体系。对中国广告行业来说,广告30年的发展经历了从无到有,从粗浅、启蒙到成长的过程。但是30年后,成长的势头逐渐缓慢,甚至停滞。谈到这个问题,自然不能脱离了社会现实。关于这一点本人深有体会,早些年关于广告的著作凤毛麟 There are two ways to change the mode of economic development: technological innovation and brand management. In my opinion, there is an urgent need for further study in the academic field of advertising right now, which is the construction of a successful brand with Chinese characteristics. For the advertising industry in China, the development of advertisements for 30 years has gone from scratch, from superficiality, enlightenment to growth. However, after 30 years, the momentum of growth has gradually slowed down or even stagnated. When it comes to this issue, nature can not be divorced from social reality. I have a deep understanding of this point. In the early years, the book on advertising Feng Lin