对企业来说,什么才是最重要的事?可能管理学家会根据自己的喜好给出各种各样的答案,但从企业经营者的角度来说,企业最重要的事莫过于“生存”。成熟企业如此,初创企业更是如此。创业,从来就不是一件赏心悦目、轻松惬意的事。用流行的词来说,这是一件“苦逼”的事。如果没有想好,或者希望因为创业而马上获得第一桶金、自由的时间、他人的尊重,那创业基本上是“缘木求鱼”了。当有了足够苦难的心理建设之后,创业才算是真正的开始。兴许在说“生存”一词时,大多创业者会有些不以为然,因为生存的境界,显然不够理想远大、不够雄心壮志、不够激情满怀,甚至很多创业者在创业之初就希望直接奔向“中国XX第一名”、 What is the most important thing to the enterprise? Perhaps the management scientist will give a variety of answers according to his own preference, but the most important thing for the enterprise from the perspective of the enterprise manager is “ survive”. Mature companies, start-ups even more so. Entrepreneurship, has never been a pleasing, relaxed and happy thing. In popular terms, this is a “hard-pressed” thing. If you do not think about it, or want to get the first pot of gold because of business, free time, others respect, that business is basically . Entrepreneurship is the real start when enough psychological construction is in place. Perhaps in the “survival” of the word, most entrepreneurs will be a little disapproved, because the realm of survival is obviously not ideal ambitious, ambitious enough, not full of passion, and even many entrepreneurs at the beginning of the venture hope to direct “China XX first name ”,