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本文利用对内蒙古部分奶牛养殖户的调研数据,采用条件评价法获取了农户对奶牛保险的支付意愿,并对影响其支付意愿的因素进行了分析。结果表明农户的养殖规模、养殖专业化程度、奶牛死亡损失、对奶牛保险重要性的认知程度、对保险机构是否信任以及是否加入其他商业保险等因素对其支付意愿均产生一定的正向影响。
Based on the survey data of some dairy farmers in Inner Mongolia, this paper obtained the willingness of farmers to pay for dairy cows by using the condition evaluation method, and analyzed the factors that affected their willingness to pay. The results showed that farmer households’ willingness to pay, such as breeding scale, breed professionalism, loss of dairy cow death, cognition of the importance of dairy cow insurance, trust to insurance institutions and whether to join other commercial insurance, had a certain positive effect on their willingness to pay .