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在高职院校市场营销专业的教学中,实践教学是非常重要的组成部分,实践教学的效果对于培养社会所需的高素质、高技能的市场营销人才有着极大影响。高职市场营销专业实践教学应加大改革力度,合理开设大型综合实训项目,注重师资和实训硬件的有效建设,完善实践教学管理制度,以促进高职院校市场营销专业学生各方面能力的不断提高。
Practical teaching is a very important part in the teaching of marketing specialty in higher vocational colleges. The effect of practical teaching has a great influence on the marketing of high-quality and highly-skilled marketing personnel needed by society. Professional teaching of higher vocational education should intensify reform efforts, reasonable large-scale integrated training project, pay attention to the effective construction of teachers and training hardware, improve the practice of teaching management system to promote vocational education in all aspects of marketing students ability Constantly improve.