2015年6月以来,《秘密花园》的引进引发了成人涂色书市场销售的火爆。本文分析了以《秘密花园》为代表的涂色书畅销的原因,对于后续涂色书的跟风出版问题进行了分析,最后对“后《秘密花园》时代”涂色书的发展提出了笔者建议:即定位由减压转向文化诉求,加入中国元素;形式由平面转向立体;要挖掘作者资源,培养原创精品;进行细分市场品牌化营销;跨界融合,拓展涂色书发展路径。 Since June 2015, the introduction of “Secret Garden” has led to the hot sales of adult coloring book market. This article analyzes the reasons for the selling of coloring books represented by “Secret Garden”, analyzes the follow-up publication problems of follow-up coloring books, and finally puts forward the development of “Post-Secret Garden” era coloring book The author suggests that the orientation should be shifted from depressurization to cultural appeal, and the Chinese elements should be added; the form should be changed from plane to three-dimensional; the author resources should be tapped to cultivate original products; the branded marketing of the market segments should be tapped;