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陈天桥曾公开表示,要通过近三年的努力,使己经建立起网络游戏运营服务业务的盛大实施向互动娱乐集团的转型。今后盛大不仅是网络游戏的运营商、开发商和销售商,还要做无线娱乐、平面娱乐、周边产品开发等新业务。尽管如此,电信增值、休闲游戏、网络电视甚至网络文学等项目在陈天桥的手中仍都相对分散孤立,他需要有一个新的门户平台来承载盛大将来的业务扩充。
Chen Tianqiao has said publicly that through the efforts of the past three years, it has already established the transformation of the grand implementation of online game operation and service business to the interactive entertainment group. Shanda is not only the future of online game operators, developers and vendors, but also to do wireless entertainment, entertainment, peripheral product development and other new businesses. In spite of this, projects such as value-added telecommunications, casual games, Internet TV and even online literature are still relatively isolated and scattered in the hands of Chen Tianqiao. He needs a new portal platform to carry the grand expansion of future business.