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本文从美学角度出发,揭示创意产业包含的审美向度。审美主体的感性思维、想象力、创造力是“创意”的重要组成部分。审美活动的超越性和自由性使创意从业者在进行审美创造时,在一定程度上摆脱重复、庸常的工作状态。但是审美的自主性与创意产业的经济目的具有合作博弈的动态关系,前者容易受到后者的压制,最终损害创意产业发展。消费者要避免在盲目消费中丧失主体性;生产者也要避免在经济目的压力下被“创意”异化。
This article from the aesthetic point of view, reveals the creative industries include the aesthetic dimension. Perceptual thinking, imagination and creativity of the aesthetic body are important components of “creativity”. The transcendence and freedom of aesthetic activities enable creative practitioners to get rid of repetitive and trivial working conditions to a certain extent when making aesthetic creation. However, the aesthetic autonomy and the economic purpose of the creative industries have the dynamic relationship of cooperation game. The former is easy to be suppressed by the latter and eventually undermine the development of creative industries. Consumers should avoid losing their subjectivity in blind consumption; producers should also avoid being “creatively” alienated under the pressure of economic purposes.