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创意产业是一个无边界产业,它可以融入到任何相关产业并提供全新的发展潜能和模式,从而实现产业的升级和创新。动漫是创意产业很重要的领域,动漫创作本身就是表现创造力的艺术,是创意产业的重要内容之一。动漫创意产业是高度依赖文化资源的产业,是文化艺术创意和动漫生产的结合,同时也是文化创意产业的主力军。我国具有众多悠久的文化资源,不少传统文化元素都可以成为创意产业的原始资源进行挖掘。地处成都平原的三星堆文化是我国西南地区一处非常神秘的远古文明,三星堆文明中的各种器物形象具有很强的动漫艺术特征。在推动创意产业发展过程中,只要巧妙利用本民族深厚的文化资源,我们就有可能从文明古国走向创新创意之国。古蜀三星堆特殊的文化价值,为中国动漫提供了宝贵的创意资源,本文试图结合古蜀三星堆文化来探讨如何从传统古文化中寻找和挖掘动漫创意元素。
The creative industry is a borderless industry that can be integrated into any related industry and provide entirely new potential and modes of development in order to achieve industrial upgrading and innovation. Animation is an important field of creative industries. Animation creation itself is the art of expressing creativity and one of the important contents of creative industries. Animation and creative industries are highly dependent on cultural resources industry, is the combination of cultural and creative arts and animation production, but also the main force of cultural and creative industries. Our country has a large number of long-standing cultural resources, and many traditional cultural elements can be exploited as the original resources of the creative industries. The Sanxingdui culture located in the Chengdu Plain is a very mysterious ancient civilization in the southwest of China. The images of various artifacts in the Sanxingdui civilization have a strong animation and art features. In promoting the development of creative industries, as long as we make clever use of the profound cultural resources of our nation, we may move from an ancient civilization to an innovative and creative country. The unique cultural value of ancient Shu Sanxingdui provides valuable creative resources for Chinese cartoon and animation. This paper attempts to explore how to find out and excavate the creative elements of animation from the traditional ancient culture by combining with the ancient Sanxingdui culture.