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生态旅游给我国旅游发展带来了机遇,也带来了挑战,是否拥有具有生态意识的旅游业人才,成为我国生态旅游发展的重要影响因素。作为旅游业一线的人才,导游的生态意识更是至关重要,本文从导游生态意识的重要作用,以及现况存在问题出发,尝试从内在影响力量和外在促进力量培养导游生态意识。
Ecotourism has brought opportunities and challenges to the development of tourism in our country. Whether it possesses tourism-oriented talents with ecological awareness has become an important factor in the development of ecotourism in China. As the first-line talent in tourism industry, the tour guide’s ecological awareness is even more important. This article tries to cultivate the tour guide’s ecological awareness from the internal influence and the external promotion forces based on the important role of tour guide’s ecological awareness and existing problems.