21世纪,是一个经济繁荣、科学技术高度发达的世纪。可以肯定地说,新世纪一定会为中国的报业改革带来广阔的前景,也为报业经济的发展带来机遇和挑战。 报业改革的必要性 报业改革的必要性,首先表现在报业还不能完全适应社会主义市场经济的需要。过去,在计划经济的条件下,报社是事业单位、财政补贴,“给钱办报,花完再要”。在市场经济条件下,政府 The 21st century is a prosperous economy and a century with highly developed science and technology. To be sure, the new century will surely bring broad prospects for the press reform in China and bring opportunities and challenges to the development of newspaper economy. The necessity of newspaper reform The necessity of newspaper reform first manifests itself in the fact that the newspaper industry can not yet fully meet the needs of a socialist market economy. In the past, under the conditions of a planned economy, newspapers were institutions and financial subsidies. Under market economy, the government