房地产业是在我国实行改革开放政策条件下发展起来的新兴行业。作为企业管理核心内容的财务管理,更是当前企业管理工作中最薄弱的环节。尤其是在当今信息化时代,房地产企业的财务管理面临更大的挑战和威胁。 一、企业财务信息化管理面临的主要问题 1、企业决策层对信息不重视,主观随意性 Real estate is a new industry developed under the conditions of China’s reform and opening up policy. As the core content of business management, financial management, but also the current business management of the weakest link. Especially in today’s information age, the financial management of real estate enterprises is facing more challenges and threats. First, the main problems facing the enterprise financial information management 1, business decision-making layer of information does not pay attention to the subjective and arbitrary