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旅游景点的导视系统设计在提升景点的整体文化品味和品牌力方面起到越来越重要的作用。过去很长一段时间,设计师们在进行导视系统设计时都集中关注在导视系统的使用功能和形式美感上,对于导视系统的文化功能和总体定位是较为忽视的。笔者通过对涠洲岛景区各旅游景点的系统考察,提出涠洲岛导视系统设计的大胆设想,即将整个岛作为一个整体来进行系统化定位设计,各个分散景点的导视系统作为整体中的局部,依据各功能特点进行分区设计,将地域文化的独特性和现代设计的时尚性融和起来,最终实现涠洲岛旅游导视系统风格的国际化定位。
The design of the guide system of tourist attractions plays an increasingly important role in enhancing the overall cultural taste and brand power of scenic spots. For a long time in the past, designers focused their attention on the use of functions and formal beauty of the guide-vision system in the design of the guide-and-guide system. The cultural functions and general positioning of the guide-and-guide system were neglected. The author of Weizhou Island scenic spots through the systematic inspection of the Weizhou Island guide system design bold idea that the entire island as a whole to carry out a systematic positioning design, the scattered attractions of the guide as a whole system Partially, according to the functional characteristics of the partition design, the uniqueness of the regional culture and the fashion of modern design together, and ultimately achieve the Weizhou Island Tourism Guide system style international positioning.