随着经济的迅速发展,WTO的加入,国内市场国际化程度的加强和影响的扩大,跨国公司的国际“圈地”运动也在大力推进,沃尔玛、伊藤洋华堂、麦德龙等这些国际响当当的零售业巨头品牌在同一时间很有默契的盯上中国了这个潜力巨大的消费市场,从而纷纷涌入,对国内零售市场的竞争者来说 With the rapid economic development, the accession of the WTO, the intensification of the internationalization of the domestic market and the expansion of its influence, the international “enclosure” movement of multinational corporations is also vigorously promoted. Internationally renowned Wal-Mart, Ito-Yokado, Metro and others At the same time, the retail giants’ brands have a tacit understanding of China’s huge potential consumer market, which has influxed competitors in the domestic retail market