“以旧换新”是指已有住房者为提高居住水平而欲购置更高档次住房时,通过一定的程序和方式,用原有住房(即旧房)向房地产商换取相对高档的新住房,并补交其差价。新房产权归购房者,而旧房产权则暂归房地产商,由房地产商加计一定比例的手续费通过房地产市场出售给住房困难的低收入者。 “以旧换新”作为一项新的房屋营销策略,它的实施同样会牵扯到其它相关的问题或条件,应该做好其配套工作。 首先,明确“以旧换新”措施的适用范围。这里讲的适用范围显然是指旧房而不是指新房。我们认为,可以“以旧换新”的旧房首推私房。私房一般归原来的居住者,产权是非常明确的,其交易行为一般不受限制,价格也比较容易评估。只要旧房居住者拥有该旧房的产权,并能提供合法的证明,就可以申请“以旧换新”。可以“以旧换新”的旧房还应包括通过房改售出的公房。在房改中许多原有公房已经或将要卖给原居住户。由于房改售房隐含着价值很大的福利或优惠,即使面积不大,原居住户也都会买下来,这就给“以旧换新”业务的开展带来了机会。但是,这类旧房在换房时不应以房改售房价格为交换价格,而应进行重新评估,使原居住户应得的福利货币化。另外,有些公房经过房改售出后有明确的 “Trade-in” refers to the existing housing for the improvement of living standards and want to purchase more high-grade housing, through certain procedures and methods, with the original housing (that is, old houses) to the real estate for relatively high-end new housing, and make up Pay the difference. The new real estate ownership of buyers, while the old property right to real estate developers, by the real estate business plus a certain percentage of fees through the real estate market to sell to low-income housing difficult people. “TM” as a new housing marketing strategy, its implementation will also involve other related issues or conditions, and should do a good job of supporting the work. First of all, make it clear the scope of application of “trade-in” measures. The scope of application here obviously refers to the old house rather than the new house. In our opinion, private houses can be first devalued in the “old-for-new” old houses. Private houses generally belong to the original occupants, property rights are very clear, the general trading behavior is not restricted, the price is relatively easy to assess. As long as the occupants of the old house have the property rights of the old house, and can provide legal proof, they can apply for “trade-in.” Old houses that can be “trade-in” should also include public houses sold through the housing reform. In the housing reform in many of the original public housing has been or will be sold to the original household. Since housing reform houses implied great benefits or concessions, even if the area is small, all the original households will buy it, which gives the opportunity for the “trade-in” business. However, such old houses should not be exchanged for the prices of houses sold for sale when they change houses, but should be re-evaluated to monetize the benefits to be enjoyed by them. In addition, some public housing after the sale of housing reform have a clear