知识付费自2016年下半年开始,便以星星燎原之势在业内迅速蹿红。在各大平台纷纷上马知识付费项目之时,较低的栏目打开率以及包年的预付费模式也让整个行业充斥着巨大的泡沫。然而,要想去除行业泡沫,还必须让知识回归知识经济价值链,让知识回归指导实践、实现社会增值的本源,这才是知识付费的目标,也是实现知识付费价值最大化的正途。 Since the second half of the year 2016, knowledge-based payment has rapidly become popular in the industry. At a time when knowledgeable programs were launched on major platforms, the lower field opening rates and the prepayment model for the year also made the entire industry a huge bubble. However, in order to remove the industry bubble, we must return knowledge to the knowledge economy value chain, return knowledge to guide practice and realize the origin of social value-added. This is the goal of paying for knowledge and the right way to maximize the value of paid knowledge.