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随着信息、数字、计算机等技术的发展,推动了经济的迅速发展,加强了社会的建设及发展,社会中各个领域在新媒体的出现下面临着更大的挑战,也有了新的发展方向。目前,在传统广播层面上,我国传统广播涉及的许多方面仍存在问题及需改进的地方,如信息的传播、推广、储存等,为推进传统广播的稳定发展,则需让其跟上时代发展的步伐,融合新媒体,因此本文特对我国传统广播所存在的问题、融合新媒体发展的策略以及必要性展开更深的探究,研究出在新媒体时代下如何将二者进行良好的、科学的融合,推进我国广播行业的进一步发展。
With the development of technologies such as information, numbers and computers, the rapid economic development has been promoted and social construction and development have been strengthened. All fields in society are facing greater challenges and new directions of development under the emergence of new media . At present, at the traditional broadcasting level, there are still problems and areas for improvement in many areas covered by traditional broadcasting in our country, such as the dissemination, promotion and storage of information. To promote the stable development of traditional broadcasting, we must keep pace with the development of the times Therefore, in this paper, we should probe into the existing problems of our traditional broadcasting, the strategy and the necessity of integrating the new media to find out how to carry out a good and scientific Integration, and promote the further development of China’s broadcasting industry.