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近年,新兴媒体迅猛崛起,冲击着传统媒体根深蒂固、无可撼动的地位,此时,电视行业全面革新已迫在眉睫,电视频道个性化包装正是决胜千里的杀手锏。如今,大众对电视作品的欣赏水平和质量要求逐步提高,因此就要求电视从业人员的创新精神与业务水平进一步完善、作品质量不断提高,来满足大众的诉求需要及自身的播出条件。因此要使一个电视频道脱颖而出、独树一帜,就要建立电视频道的品牌营销机制,而起到决定性作用的就是电视频道个性化包装的水准以及整体效果。
In recent years, the rapid rise of emerging media has hit the deep-rooted and unshakable position of traditional media. In this case, the complete revolution in the television industry is imminent. Personalized packaging of television channels is the killer of winning the championship. Nowadays, the quality and level of appreciation of television works are gradually increasing. Therefore, the innovative spirit and professional level of TV practitioners are required to be further improved. The quality of the works is continuously improved to meet the demands of the general public and their own broadcasting conditions. Therefore, to make a TV channel come to the fore, is unique, it is necessary to establish a brand TV channel marketing mechanism, and play a decisive role is the TV channel personalized packaging standards and the overall effect.