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在人类文明的历史进程中,传播始终如同经济、科技、政治一样,是改变人类社会的一种重要力量。尤其是20世纪后半期以来,信息革命改变了人类的传播方式与传播手段,使人类文明的传播和传承出现了崭新的局面。非物质文化遗产遗产保护问题在全世界都是个难题,采取怎样的科学方法才能对非物质文化遗产进行有效的保护,是实践界和理论界都迫切需要解决的问题。本文认为在非物质文化遗产的保护中,媒体传播是重要组成部分,是文化多样性的可靠保证。电视等媒体传播是非物质文化遗产保护和传承的一个崭新的和高效率的途径。
In the course of the history of human civilization, communication has always been an important force in changing human society, just like economy, science and technology, and politics. Especially since the latter half of the 20th century, the information revolution has changed the mode of human communication and dissemination, which has led to a brand new situation in the dissemination and transmission of human civilization. The protection of the intangible cultural heritage heritage is a dilemma all over the world. What kind of scientific method can be adopted to effectively protect the intangible cultural heritage is an urgent problem to be solved by both the practical and the theoretical circles. This paper argues that in the protection of intangible cultural heritage, media dissemination is an important part of the cultural diversity of the reliable guarantee. Media such as television is a new and efficient way to protect and inherit the intangible cultural heritage.