我们知道,资金是企业正常运营的动力源泉,尤其是在全球经济低迷的今天,资金的有效利用是企业经营管理者们不可回避的话题。本文根据当前房地产业的市场走向,从房地产业尤其是中型房地产企业集团的实际情况出发,全面考虑资金在预算管理的考核上、合理使用上、优化融资结构等方面来阐述加强资金管理的重要性,提高资金使用效率,最终促进房地产企业的良性运转。 We know that capital is the source of power for the normal operation of enterprises. Especially in the global economic downturn today, the effective use of funds is an unavoidable topic for business managers. This article based on the current real estate market trends, starting from the real estate industry, especially medium-sized real estate enterprise group actual situation, considering the funds in the assessment of budget management, rational use, optimizing the financing structure to elaborate on the importance of strengthening capital management , Improve the efficiency of the use of funds, and ultimately promote the healthy operation of real estate companies.