1957年,一名研究者宣称,他在新泽西的影院的电影放映中每隔5秒就以三百分之一的时间穿插闪现“吃爆米花”、“喝可口可乐”字样,因穿插内容播放速度极快,人们除了电影无法觉察他们还看了其他内容,但在潜意识中接收了这两句话,电影结束后爆米花和可口可乐的购买量增加了58%和18%。自此以后,各方面都表达了对潜意识营销关注,广告商的热情、消费者对洗脑的恐惧、法学界的争议,不约而至。 In 1957, a researcher claimed that he interspersed a flash of “eating popcorn”, “drinking Coca-Cola” one hundredths of a second every five seconds in a cinema screen in New Jersey because Interlude content was played very fast, and people were not aware of the movie and they read other content, but subconsciously received the two sentences, adding Popcorn and Coca-Cola purchases were 58% and 18% higher after the movie was over. Since then, all aspects have expressed concern about the subconscious marketing, the enthusiasm of advertisers, consumers’ fear of brainwashing, and controversies in law circles.