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随着互联网技术的快速普及,大众获取和交换信息的方式不再受地域和时间的限制,微博、微信等新一代即时通讯工具的大量出现,改变了大众的生活方式。微信提供的公众平台,实现信息服务与共享。本文通过质化研究,与新疆各所高校就读的哈萨克族大学生进行一对一深度访谈,调查其对微信公众号的使用情况、内容满意度及影响度,得出不同类型的大学生关注的公众号语种与类型呈现很大的差异且在使用过程中呈现出关于民族、国家和区域认同感的结论。
With the rapid popularization of Internet technology, the public is no longer restricted in geographical and time by obtaining and exchanging information. The emergence of a new generation of instant messaging tools such as Weibo and WeChat has changed the way of life of the public. WeChat public platform provided to achieve information services and sharing. Through qualitative research, this article conducts one-on-one in-depth interviews with Kazak students studying at various colleges and universities in Xinjiang to investigate the use, content satisfaction and influence of WeChat public numbers, and draws the conclusion that different types of university students are concerned about the public language Shows great difference with the type and presents the conclusion of using ethnic, national and regional identity in the process of using.