一个栏目成为“名牌”之后，必然面临如何“保持和创新品牌”的问题，实际上就是名牌栏目的“出新”问题。它包含三层意思：一是，从名牌栏目本身看，名牌栏目并非十全十美，总在某些方面存在瑕疵，这就要求名牌栏目能够扬长避短。扬了长，避了短，自然也就“出新”了。二是， After a section becomes a “famous brand”, it is bound to face the question of how to “maintain and innovate the brand.” In fact, it is a brand-new part of brand-name issue. It contains three meanings: First, from the brand name column itself, brand name column is not perfect, there are always flaws in some areas, which requires brand-name columns to avoid weaknesses. Yang long, avoiding a short, naturally, “a new”. two is,