在泸州茶的历史中,泸茶一度是泸州的经济产业并享有盛名。泸州现在也是西部重要的茶区之一,但遗憾的是泸州虽有几个品牌茶品,但比起省内外品牌茶来产量小,品牌影响力弱,市场占有率低,在市场化经营上没有发展优势。文章着重于整理泸茶的发展史,弘扬泸茶文化,以期在延续泸茶历史的基础上打造新泸茶品牌;同时整理和挖掘泸茶的优势,对比研究和吸取其它茶品的发展经验,以促进泸茶的产业化。 In the history of Luzhou tea, Lu tea was Luzhou’s economic industry and enjoyed a good reputation. Luzhou is also one of the important tea areas in the west nowadays. However, although Luzhou has several brands of tea products, it is less productive than brand tea in and outside of the province, its brand influence is weak and its market share is low. In terms of market operation No development advantage. The article focuses on finishing the history of Lu tea, carrying forward the Lu tea culture, with a view to building the brand name of Lu tea on the basis of continuation of the history of Lu tea. At the same time, the advantages of Lu tea are collated and tapped, comparatively studied and learned from the development experience of other tea products, To promote the industrialization of tea.