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各类大型体育运动赛事尤其是奥运会,经历了百余年的发展,如今以其积极友好的体育精神,成为了世界人民交流和平、友谊、共享欢乐的盛会,而伴随其演化发展的体育赛事视觉形象设计,更是成为向世界传递城市文化与人文理念的重要途径。本文以2014年索契冬奥会视觉设计为样板,从创意形式、色彩构成和人文内涵的方面出发,窥看数字时代下,体育类视觉形象设计的发展革新,合理预测,望对体育类视觉设计的理论丰富有所助力。
All kinds of large-scale sports events, especially the Olympic Games, have experienced more than a hundred years of development. Nowadays, with their positive and friendly sportsmanship, they have become the grand gathering of the people of the world in exchange for peace, friendship and shared joy. The visuals of sports events that accompany their evolution and development Image design, it is to become an important way to pass the city culture and humanities concept to the world. Based on the visual design of Winter Olympics in Sochi 2014, this essay starts from the aspects of creative form, color composition and humanistic connotation, and glimpses the development and innovation of sports visual image design under the digital age, reasonably predicts that the sports visual Design theory rich and helpful.