风景旅游规划,需要做大量的现场调研。看似很轻松的行当,游山玩水、走东串西、观景拍照、写写画画,其实内在的紧张感和辛苦度不是一般游客可比的。对游客来说,看得是否全面、理解对错都无关紧要,主要是看个热闹、寻个新鲜、图个乐呵,能获得个人化的体验即可。规划人员则必须追求内在的真实性,把握群体化的游览体验规律,这个过程中若出了差错,会通过游客的口耳相传、媒体传播等产生放大效应,贻笑大方不说,还会贻害大众。为此,必须下足工夫,把景区景点的现状、历 Scenic travel planning, need to do a lot of on-site research. Seemingly relaxed business, travel mountains and rivers, go east and west, take pictures of scenery, writing and drawing, in fact, the intrinsic tension and hard work is not comparable to the average tourist. Visitors to see whether it is comprehensive, understand the right and wrong are irrelevant, mainly to see a lively, find a fresh, happy picture, you can get a personalized experience can be. Planners must pursue intrinsic authenticity and grasp the rules of mass excursion experience. If something goes wrong in this process, magnifying effects will be generated through word of mouth and media dissemination from tourists, and others will not be talked about at all, but will also be detrimental to the public. To this end, we must make full efforts to the status of scenic spots, calendar