一部影视作品往往能“带火”一个旅游景点。影视旅游作为一种新兴的旅游方式,未来前景广阔。本文主要从影视和旅游产业融合发展角度出发,探讨了影视旅游产业融合发展的正负面作用,并提出了加快影视旅游产业融合发展的战略性对策。 A movie and television often can “bring the fire ” a tourist attraction. Film and television tourism as a new mode of travel, the future prospects. This article mainly discusses the positive and negative effects of the integration of film and television tourism industry from the perspective of the integration of film and television industry and tourism industry and puts forward the strategic countermeasures to speed up the integration of film and television industry.