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文章简述了二维码技术与出版业结合的过程,并且借助已经推出的二维码菜谱图书与传统菜谱图书的市场走势进行对比,分析其带来的机遇和对菜谱图书出版工作带来的编辑、策划、宣传、成本、资源管理、防盗版等方面的挑战。为了更好地为出版业服务,笔者认为应该积极应对与大胆尝试二维码技术,提出借助出版社官方网站、微信平台、平面媒体整合“线上”“线下”宣传手段,及时搭建云出版平台、管理好平台和做好防盗版技术处理等建议。
The article briefly describes the process of combining 2D barcode with publishing industry. By comparing the market trends of 2D barcode books with those of traditional recipes, the paper analyzes the opportunities brought by the book and its impact on book publishing Editing, planning, promotion, cost, resource management, anti-piracy and other challenges. In order to better serve the publishing industry, I believe that we should actively respond to and boldly try QR code technology, put forward with the publisher’s official website, WeChat platform, print media integration “online ” “offline ” propaganda, Timely build cloud publishing platform, manage the platform and do a good job of anti-piracy technology and other recommendations.