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竞争是市场经济的产物,忆往昔许多竞争场面还历历在目:火腿肠大战、保暖内衣大战、掌上电脑大战、空调大战、手机大战等,而竞争的结果常常是“江山代有才人出,各领风骚两三年”。如春都、秦池、爱多、乐华等许多耳熟能详的品牌几乎难觅踪迹,但双汇、奥克斯、海尔、创维等品牌却能够笑傲江湖,原因何在?本文认为竞争战略的选择是决定品牌成败的关键。本文所探讨的金星啤酒正是在竞争激烈的啤酒市场上,通过采用正确的侧翼竞争战略,而跻身啤酒四强的。
Competition is the product of the market economy, recalling many competing scenes are still vivid: ham, thermal underwear war, handheld computer wars, air-conditioning battle, cell phone wars, etc., and the result of competition is often , Each leading career two or three years ". Such as Chun, Qin pool, love more, Leroy and many other familiar brand almost hard to find traces, but Shuanghui, Oaks, Haier, Skyworth and other brands are able to Swordsman, the reason why? This article that the choice of competitive strategy is to determine the brand The key to success or failure. The Venus beer explored in this article is one of the top four beers in the highly competitive beer market by adopting the right side-wing competitive strategy.