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文化产业与旅游业具有强烈的互动关系,两者的互动、融合,是未来旅游业发展的趋势。文章首先分析了改革开放以来,深圳市在旅游业与文化产业互动发展方面所取得的成就和存在的问题,指出了深圳市加强文化产业与旅游业互动的必要性;通过借鉴国内外旅游业与文化产业互动发展的成功经验,归纳出文化产业与旅游业互动发展的三种基本模式:产业融合的旅游新产品模式、产业链延伸的文化产业景点化模式、产业联动的新型旅游营销模式。在此基础之上,结合深圳市文化产业与旅游业发展的实际情况,从项目策划以及发展对策两个方面,探讨了深圳市旅游业与文化产业的深度互动发展,旨在为文化产业和旅游业的共同提升、共同发展,提供参考和指导。
Cultural industry and tourism have a strong interactive relationship, the interaction between the two, is the future trend of tourism development. The article first analyzes the achievements and existing problems of Shenzhen in the interactive development of tourism and cultural industries since the reform and opening up and points out the necessity of strengthening the interaction between cultural industries and tourism in Shenzhen. Cultural industry and the successful experience of interactive development of the cultural industry and the tourism industry to sum up the three basic patterns of interactive development: industrial integration of new tourism product model, the extension of the industrial chain cultural industry landscape pattern, industry linkage of the new tourism marketing model. On this basis, combined with the actual situation of cultural industry and tourism development in Shenzhen City, this paper discusses the deep interactive development of tourism industry and cultural industry in Shenzhen from two aspects of project planning and development strategy, aiming at the cultural industry and tourism The common promotion of industry, common development, provide reference and guidance.