微博营销被认为是一种病毒式营销,具有形式多样、成本低廉等特点,能够在短时间内增强企业知名度,提升其公众形象,因此,该营销模式广受推崇。但不可否认的是,微博营销起步较晚,理论基础较薄弱,在实际操作过程中仍然存在部分问题,这些问题需要经过长期研究和完善,才能得到有效改善和解决。基于此种背景,本文将对生态视角下的微博营销策略进行探讨。 Microblogging marketing is considered a viral marketing, with a variety of forms, low cost and other characteristics, can enhance their visibility in a short period of time and enhance their public image, therefore, the marketing model is highly respected. However, it is undeniable that the microblogging marketing started relatively late with a weak theoretical basis and some problems still exist in the actual operation. These problems need to be effectively improved and solved through long-term research and improvement. Based on this background, this article will explore the microblogging marketing strategy from the ecological perspective.