《孙子兵法》曰:攻城为下,攻心为上。在《三国演义》中,马谡在诸葛亮南征孟获时,建议:“攻心为上,攻城为下;心战为上,兵战为下。”被诸葛亮采纳,并得到成功验证。现在,《孙子兵法》也广为众多国际大品牌的所用,例如当一个品牌进入新市场时,也似在经历“攻城”到“攻心”的过程,只是这里的“攻城”与“攻心”之间又被变幻无策的市场赋予新的含义。 “The Art of War,” said: siege for the next, heart to heart. In “The Romance of the Three Kingdoms,” when Mabel asked for permission to emigrate to Meng Nam, he suggested: “To attack the enemy, to attack the city, to make a heart war, to be a soldier of war.” It was adopted by Zhuge Liang and successfully verified. Nowadays, the Art of War is widely used by many international brands. For example, when a brand enters a new market, it may also experience the process of “siege” to “attacking” City “and ” Psychology "has been given a new meaning by the market of change.