“数字破坏时机成熟。”这是史蒂夫·乔布斯——苹果公司创办人——在描述教科书产业时曾说的话。很快就可以知道他是否正确——以及弄清楚苹果从乔布斯的洞察力中所受益的程度如何了。1月19日苹果公司透露,他们开发软件的一个目的就在于重新改造教科书。但是与音乐商业相反,苹果本身不会卷入该数字领域。 “Digital destruction time is ripe. ” This is what Steve Jobs, the founder of Apple Inc, described in describing the textbook industry. It soon became clear whether he was right - and to what extent Apple had benefited from Steve Jobs’s insight. January 19 Apple revealed that one of their goals in developing software was to reinvent textbooks. But contrary to music business, the apple itself will not be involved in this digital field.