炫耀性消费等过度奢侈浪费的消费行为对个人和社会有着非常消极的影响。而广告助长了这种炫耀性的心理需求,误导消费者成为享乐主义的崇拜者,欲望的贪婪者,从而使人们丧失了自主性和创造能力,成为了顺从现状的单面人以及消费者审美情趣的媚俗化、大众文化的普遍庸俗化。 Conspicuous consumption and other extravagance and waste of consumer behavior on the individual and the community has a very negative impact. Advertising encourages this conspicuous psychological need, misleads consumers into hedonistic admirers and desire greedy people, thus making people lose their autonomy and creativity and become one-sided people who obey the status quo and consumer aesthetic Kitsch of fun, the general vulgar vulgarization of popular culture.