2013年1月2日,武汉晚报头版以一篇《千万富婆扫大街,余友珍两种身份一种本色》的报道,拉开了新年报道的序幕。环卫工与富婆,不同社会角色的强烈反差,构成了该新闻强烈的冲击力。在武汉晚报刊发首篇报道后,短短一周内,“千万富婆环卫工”成为传遍国内、国外的热词,并引发了热议。人民日报、新华社、中央电视台、光明日报等多家中央级媒体相继聚焦新闻主角余友珍,播发消息、通讯、评论。 January 2, 2013, Wuhan Evening News front page with a “millionaire swept the streets, Yu Youzhen two identities of a true character” of the report, opened the prelude to the New Year report. Sanitation workers and rich women, the strong contrast between different social roles, constitute the strong impact of the news. After the first article was published in Wuhan Evening News, in just a week, “million rich woman sanitation workers ” became the hot words spread all over the country and abroad, and triggered a heated debate. People’s Daily, Xinhua News Agency, China Central Television, Guangming Daily and many other central-level media have focused on the news protagonist Yu Youzhen, radio news, communications, comments.