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通过对数字化出版特点及网络传播规律的分析,认为:无论是高校学报还是专业期刊,在网络世界里科技期刊的汇编权被肢解,学术信息以微内容的形式存在和传播,平等地供使用者搜索;因此,长期困扰高校学报发展的综合性劣势在淡化,为高校学报的发展提供了机遇。利用中国学术期刊网络出版总库检索,获取部分高校学报和专业期刊2010年的发文量,以及在相同发表时间内的网络下载次数,并计算出每种期刊篇均下载次数。结果表明,与专业期刊相比,高校学报网络传播效果略占优势,影响传播的主要因素是科技期刊的内容和品牌效应而不是综合性或专业性。
Through the analysis of the characteristics of digital publication and the rules of internet communication, it is considered that whether it is a university journal or a professional periodical, the compilation rights of scientific and technical periodicals in the online world are mutilated and the academic information exists and propagates in the form of micro-content and is equally available to users Search; Therefore, the long-term troubled the development of college journals comprehensive weakness, for the development of university journals provides an opportunity. Using the Chinese academic journals online publication database retrieval, access to some college journals and professional journals published volume in 2010, as well as in the same time published online downloads, and calculate the number of downloads per periodicals. The results show that, compared with professional journals, university journals have a slight advantage in terms of network communication effect, and the main factor affecting communication is the content and brand effect of journals rather than comprehensiveness or professionalism.