增长对于很多品牌而言是好消息,如果具有盈利性的话。但是对于奢侈品牌而言,则是悲喜交加。虽然增长对于溢价品牌而言不是问题(譬如顶级德国汽车品牌),因为它主要不是通过设定数量限制,而是寻求获得更多市场份额和消费者,因此通常采用改进产品表现、提升服务的方式。同样,时尚品牌也会拓展它们的分销渠道以获得增长源。 Growth is good news for many brands, if profitable. But for luxury brands, it is tragicome. While growth is not a problem for premium brands (such as the top German car brand), it is often a way to improve product performance and service delivery, not primarily by setting a quantitative limit but by seeking more market share and consumers . Similarly, fashion brands will also expand their distribution channels to gain growth.