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公共关系这个概念进入中国已经有20多年的历史了。但公关的发展并不一帆风顺,误解或曲解它的仍大有人在。对此,加以分析可以看到——人们对公关的认识仍存在着以下误区:误区一、公关缺失化:认为公关可有可无,对公关很不重视,在机构设置上,许多企业包括众多的大型企业大都没有设立独立的公关部门,这种情况跟80年代中国企业里很少存在市场部一样。误区二、公关礼仪化:表面化理解公关,认为公关就是安排几个公关先生或小姐在企业交往中从事礼仪、接待一类的工作。
The concept of public relations has been in China for more than 20 years. However, the development of public relations is not easy, misunderstood or misinterpreted it is still a lot of people. To analyze this, we can see that people still have the following misunderstandings about PR: Misunderstanding 1, Deletion of PR: Think of PR as dispensable and pay little attention to PR; in organization setting, many enterprises include many Of the large enterprises did not set up an independent public relations department, this situation with the 80’s Chinese business rarely exists in the same marketing department. Misunderstandings Second, public relations etiquette: a superficial understanding of public relations, that public relations is the arrangement of several public relations, Mr. or Miss engaged in corporate etiquette, reception of a class of work.